A redesign can change far more than the visual appearance of a website. Navigation, templates, content, internal links, URLs and technical behaviour may all change at the same time. SEO support helps identify what should be protected, improved or checked before those decisions are implemented.
Bring SEO into the redesign process
We work alongside the people planning and building the new version of the website. The aim is to make SEO requirements visible early enough for designers, developers and content teams to act on them rather than discovering avoidable issues after launch.
What the support can include
Existing performance and priority pages
Review current organic visibility, important landing pages and search signals that should be understood before the redesign changes the website.
Structure and navigation
Review proposed information architecture, navigation and internal linking so the redesigned website remains clear for users and search engines.
Content and on-page signals
Identify pages, topics, metadata and headings that should be retained, improved, consolidated or newly created as part of the redesign.
Technical requirements
Provide direction on crawlability, indexation, canonicals, redirects, sitemaps and other technical elements affected by new templates or development.
Pre-launch and live checks
Review the redesigned website before launch and check the live version for material differences or implementation issues.
How the project works
1. Understand the existing website
Review current performance, important pages and the scope of the redesign.
2. Review the proposed changes
Assess structure, templates, content and technical decisions while they can still be adjusted.
3. Provide implementation priorities
Give the project team clear SEO requirements and practical instructions.
4. Check before and after launch
Review staging and the live website to identify unexpected issues introduced during deployment.