Independent consultancy

About Us

My experience in SEO began through my own projects in 2007, before Google placed the same emphasis it does today on clearly documented best practices. Those early projects delivered strong results and helped shape a principle that still guides my work: best practice is not simply a set of rules to follow, but a strong foundation for building websites that are useful, accessible and easier for search engines to understand.

Enrique Schmidt

Enrique Schmidt is an independent SEO consultant with more than 10 years of experience in organic search and technical SEO, including technical analysis, website migrations and organic performance analysis.

That experience was later strengthened through years working within marketing agencies, alongside developers, designers, content specialists and other digital professionals. Those agency years also gave me the opportunity to build long-standing working relationships with specialists I know and trust, many of whom now form part of the wider consultant network around Vital SEO.

I value evidence over assumptions and practical recommendations over unnecessary complexity. You can also view my LinkedIn profile for professional background and recommendations.

Enrique Schmidt, SEO consultant

What people say about working with me

View recommendations on LinkedIn ↗
Enrique is the magic touch any company would need working on their web presence. His results speak for themselves...
Alan J SmithFormer client
I met Enrique in my capacity as Chief Operating Officer of Commtel Ltd. I was tasked with reviewing our advertising and marketing spend. We were spending money on Search Engine Optimisation (SEO) and Google Ad-words and Pay Per Click (PPC), I had no idea whether this was a worthwhile spend or just an expensive overhead, the world of Google was a mystery to me. Enrique explained it in layman's language. He analysed our spend and charts the results, monthly, in a clear and simple way, which even I could understand. Our position in Google went from page 13 to Page 1 all as a direct result of what Enrique and Vooba have done for us. I can think of no higher recommendation. In addition he is very professional, quick to respond to requests and a thoroughly nice bloke.
Piers CookeFormer client
I had the pleasure of working with Enrique both with him as my direct manager as well as collaborating with him when I moved departments. Enrique is a fantastic teacher; I learned so much in my time working under him as an SEO executive, from basic SEO techniques to using best practice SEO methods to improve my client's results. His passion for digital marketing is undeniable and it certainly rubs off. Enrique’s years of experience in SEO, digital marketing and business have meant that he has been like a mentor to me, helping me with some big career decisions. He is an asset to the team, I will miss working with him greatly.
Steph WelchFormer colleague
Enrique is an asset to the company he works for. He goes above and beyond to deliver the level of service we require and his commitment is second to none. Enrique has the ability to think outside the box and he approaches our digital marketing campaigns with an insightful, open mind, whilst considering all the other marketing implications and opportunities that exist too. Enrique always makes me feel as though our work is his top priority and I really enjoy working with him.
Elizabeth Larkin LL.B., B.A. (Hons)Former client

Independent expertise, backed by a trusted network.

I am genuinely thankful for those agency years and for the people I have worked alongside. They helped shape the way I approach consultancy today: collaborative when a project benefits from collaboration, independent when an objective assessment is needed, and clear about where my own expertise ends.

Vital SEO does not try to turn every requirement into an SEO service. My focus remains organic search, technical SEO, analysis and strategy. When a client needs complementary support, the Strategic Partnerships & Consultant Network provides access to established specialists while keeping responsibilities clear.

Years spent in agency environments provided more than practical SEO experience. They also created the opportunity to work with talented people across different areas of digital marketing and web development. Over time, those professional relationships have grown into a network of specialists I know, trust and can recommend when a project needs expertise beyond SEO.

SEO advice should be useful beyond the report.

Schedule an SEO consultation

Choose a convenient time to discuss your website, current SEO priorities or an upcoming project directly with Enrique.

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A network built through real working relationships.

The consultant network includes specialists in web design, copywriting, branding and graphic design, online advertising, website technical support and hosting, and tracking and web analytics. These are not presented as disciplines Vital SEO performs itself; they are complementary areas where trusted specialists can support a wider project.