Monitor the SEO performance that matters, understand what is changing and decide what needs attention next.
SEO monitoring between campaigns and beyond
SEO does not stop when a campaign finishes. Content changes, Google updates, competitor improvements and technical changes can all affect performance over time. Regular monitoring helps established websites protect the progress they have made and gives teams visibility when something starts to change.
This service can also work independently from any Vital SEO campaign. It is suitable for businesses that already perform strongly in organic search, teams with their own marketing expertise, or organisations that simply want an experienced SEO consultant keeping an eye on performance.
Reporting built around what you need to monitor
Organic Search Performance
Google Search Console reporting across clicks, impressions, CTR, landing pages and organic search visibility, with month-on-month and year-on-year comparisons.
Web Traffic & Conversions
GA4 reporting focused on website traffic, leads, conversions and revenue so organic performance can be viewed in the context of business results.
Keyword Tracking
Track relevant keyword positions for your own website, competitors or third-party websites where your business offers its services.
Website Crawling
Recurring crawling to monitor technical changes and identify issues, with practical information that can be shared directly with developers where required.
Reporting or reporting with analysis
If your marketing team already has the expertise to interpret the data, we can provide a clear reporting dashboard for ongoing visibility. Where you want more support, reporting can include our analysis and regular calls to explain what is happening, investigate changes and discuss the next priorities.
Understand what changed before deciding what to do
A fall in traffic or rankings does not automatically mean the same thing every time. We compare available data sources to determine whether the change points to SEO performance, data collection, seasonality, technical changes, Google updates, competitors, indexing, website releases or another factor.
Analysis can combine Google Search Console, GA4, keyword tracking, website crawling, Google Business Profile, Google Merchant Center, server logs and Google Ads data where relevant. Performance can also be segmented by device, location, website section, search intent and branded or non-branded searches.
Reporting built around useful decisions
We bring the data that matters into clear, accessible dashboards. Established report formats cover the most common requirements, while bespoke reporting can be created where a business needs different KPIs, data sources or views.