Turn your backlink spreadsheet into an interactive visual overview. Explore referring domains, anchor text, backlink distribution and linking patterns without uploading your data to a server.
WHAT TO KNOW
Import a CSV or XLSX spreadsheet using the Vital SEO column format to explore where your backlinks come from and which pages receive them.
Compare referring domains, anchor text, destination pages and available authority metrics through interactive charts. This tool provides a visual overview rather than a backlink quality audit.
Import your backlink spreadsheet to explore your backlink profile through interactive visualisations. Your spreadsheet is processed locally in your browser.
Export your backlink data from your preferred SEO provider, then organise it using the column names below. Each row represents one backlink. Place the column headings in the first row of your CSV file or the first worksheet of your XLSX workbook.
Only Source URL and Target URL are required. All other columns are optional. You can include additional columns, but the tool only uses the recognised headings listed here.
| Column | Requirement | What to enter |
|---|---|---|
| Source URL | Required | Complete HTTP or HTTPS URL containing the backlink. |
| Target URL | Required | Complete HTTP or HTTPS URL receiving the backlink. |
| Anchor Text | Optional | Visible text of the backlink. |
| Link Type | Optional | Follow or Nofollow. |
| Authority Score | Optional | Numeric authority score from 0 to 100. Use one consistent scoring system. |
| Authority Metric | Optional | Name of the scoring system, such as DR, DA or Trust Flow. Not required for analysis. |
| First Seen | Optional | Date first discovered, using YYYY-MM-DD. |
| Country | Optional | Country name or ISO country code. |
| Source Industry | Optional | Industry of the linking website, such as Technology or Education. |
| Source HTTP Status | Optional | HTTP status of the linking page, such as 200, 301 or 404. |
| Target HTTP Status | Optional | HTTP status of the destination page, such as 200, 301 or 404. |
| Backlink Assessment | Optional | Your own assessment, such as Highly Relevant, Related, Unrelated, Spammy or Needs Review. |
This preview shows eight of the twelve available columns. Scroll horizontally on smaller screens. The downloadable template includes every supported column and eight fictional example backlinks.
| Source URL | Target URL | Anchor Text | Authority Score | Source Industry | Source HTTP Status | Target HTTP Status | Backlink Assessment |
|---|---|---|---|---|---|---|---|
| https://technology.example.org/articles/cloud-networks | https://www.example.com/services/networking | cloud networking solutions | 78 | Technology | 200 | 200 | Highly Relevant |
| https://business.example.net/resources/connectivity | https://www.example.com/ | Example Company | 62 | Business | 200 | 200 | Related |
| https://education.example.edu/research/infrastructure | https://www.example.com/blog/network-guide | network infrastructure guide | 84 | Education | 200 | 200 | Highly Relevant |
| https://directory.example.info/listing/247 | https://www.example.com/ | visit website | 18 | Directory | 200 | 200 | Needs Review |
Download sample CSV spreadsheet
Authority scores: Use values between 0 and 100 from one consistent provider or scoring system. Authority Metric is optional and retained for reference. The authority charts use the numeric Authority Score regardless of whether Authority Metric is supplied.
HTTP statuses and assessments: These values come exclusively from your spreadsheet. The tool does not crawl URLs or automatically classify backlinks. Industry and assessment labels are displayed as supplied, with surrounding whitespace removed. Missing category values appear as Not supplied.
Import limits: CSV or XLSX files up to 20 MB and 100,000 backlink rows. Use complete HTTP or HTTPS URLs, Follow or Nofollow for Link Type, and YYYY-MM-DD for First Seen. Your spreadsheet is processed locally in your browser.
No spreadsheet selected.
Import a backlink spreadsheet to explore geographical distribution.
Map data: Natural Earth (public domain). Country boundaries are shown for geographical reference only and do not imply any position on territorial disputes.
Explore the industries associated with websites linking to your pages. Categories come directly from the Source Industry column in your spreadsheet. Select a segment or legend item to inspect its backlinks, percentage, referring domains and destination pages. Missing values appear as Not supplied.
Import backlink data to view source industries.
Explore your own backlink assessments using the exact labels supplied in the Backlink Assessment spreadsheet column, such as Highly Relevant, Related, Unrelated, Spammy or Needs Review. Select a segment or legend item to inspect the underlying backlink information. Missing values appear as Not supplied. Assessments are user-provided, not automatically calculated.
Import backlink data to view backlink assessments.
Review the HTTP status codes supplied for linking source URLs. Select a bar to inspect its backlink count, percentage, referring domains and destination pages. Missing values are grouped under Not supplied. No live URL checks are performed.
Import backlink data to view source HTTP statuses.
Review the HTTP status codes supplied for backlink destination URLs. Select a bar to inspect its backlink count, percentage, referring domains and destination pages. Missing values are grouped under Not supplied. No live URL checks are performed.
Import backlink data to view target HTTP statuses.
Explore the relationships between referring domains and destination pages. Select nodes or connections to inspect their backlinks, and use the navigation controls to explore the network.
Import backlink data to explore the network.
Compare the distribution of backlinks across destination pages. Larger rectangles represent pages receiving more backlinks. Select a rectangle to inspect its backlink counts, referring domains and destination URL.
Import backlink data to generate the treemap.
Referring-domain diversity: Review whether backlinks come from a varied range of relevant websites. A large backlink count from a small number of domains does not necessarily indicate a strong backlink profile.
Anchor text: Examine branded, descriptive and keyword-rich anchors. Excessive repetition of commercial keywords may warrant closer investigation, but there is no universal ideal anchor-text percentage.
Follow and nofollow: A natural backlink profile can contain both. Nofollow links can still provide referral traffic and brand exposure. Avoid treating the follow percentage as a standalone quality score.
Authority metrics: DR, DA and Trust Flow are third-party measurements, not Google ranking factors. Compare like-for-like metrics and investigate linking-page relevance and quality rather than relying solely on scores.
Destination pages: Look for important service, product or informational pages receiving relatively few backlinks. Consider whether useful content and relevant internal links could help distribute authority across the website.
Backlink acquisition trends: Review sudden increases or decreases in first-seen backlinks. These may reflect new coverage, lost links, changes in a provider's index or historical data limitations.
Geographical relevance: Consider whether referring websites are relevant to your target audience and markets. A backlink's country alone does not determine its value.
Interpretation: These visualisations highlight patterns for further investigation. They do not independently verify backlink quality, detect every harmful link or establish whether a disavow file is appropriate.
Need a deeper backlink assessment? Explore our SEO auditing and analysis services for professional backlink analysis and recommendations.
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