Build stronger SEO knowledge across your team
SEO often involves several people working on the same website. Marketing, content and development teams may have different responsibilities, but their decisions can all influence organic search performance.
Vital SEO provides practical training designed to build a shared understanding of SEO principles and help colleagues work together more effectively.
Training tailored to your organisation
Rather than delivering a fixed course, we discuss your team's existing experience, objectives and responsibilities before agreeing the training subjects and format.
SEO fundamentals
Develop a common understanding of how search engines discover, interpret and present website content.
Technical SEO awareness
Understand crawling, indexing, redirects, canonical signals and technical issues that affect website visibility.
Keyword research and search intent
Learn how to assess relevant search terms and align website pages with audience needs.
Content and internal linking
Explore content structure, optimisation opportunities and how internal links support website navigation and discovery.
Performance analysis
Build confidence interpreting SEO reports, search performance data and website crawling findings.
Collaboration and prioritisation
Improve communication between teams and understand how to assess and prioritise SEO recommendations.
Practical learning using your website
Where appropriate, sessions can use your organisation's website and available data. This helps participants understand how SEO concepts relate to their daily work and decisions.
Supporting different responsibilities
Training can help content teams understand search intent and page optimisation, developers recognise technical SEO considerations, and marketing teams interpret performance and opportunities.
We can agree which topics should be shared across the group and which require particular attention.
Online or in-person sessions
Team training is available online or in person in Portsmouth and Hampshire. Session structure, duration and delivery are discussed around your organisation's needs.
Independent guidance
The objective is to give your team practical knowledge and greater confidence in SEO decision-making. Training is educational and advisory, without requiring ongoing consultancy or implementation services.
Explore all SEO training options or learn about one-to-one SEO training.