E-commerce websites present unique SEO challenges. Large product catalogues, category structures, filters, variants and changing inventory can all influence how search engines discover, understand and rank important pages.
Specialist SEO support for online shops
Vital SEO provides independent, human-led consultancy to help online retailers identify technical problems, improve website architecture and strengthen the organic visibility of commercially important pages.
E-commerce technical SEO
Investigate crawlability, indexation, canonicalisation, faceted navigation, pagination, product variants and URL structures. Identify technical obstacles affecting the discovery and visibility of important commercial pages.
Product and category page optimisation
Review keyword targeting, search intent, page structure, metadata, content and internal linking. Help product and category pages communicate their relevance to search engines and customers.
E-commerce website migrations
Provide SEO guidance during platform migrations, redesigns and URL restructuring. Plan redirects, protect important landing pages and verify technical requirements before and after launch.
Structured data
Review Product, Offer, Breadcrumb and other relevant structured data. Identify implementation problems and opportunities to improve how search engines understand products, availability and website structure.
Platform-specific SEO
Assess SEO challenges associated with Shopify, WooCommerce, Magento / Adobe Commerce and other e-commerce platforms. Recommendations are adapted to the platform and its technical limitations.
E-commerce SEO auditing
Combine technical crawling, search performance data and manual investigation to identify problems and opportunities. Prioritise findings according to their likely impact on organic visibility and commercial objectives.
Technical recommendations grounded in commercial priorities
Not every technical warning deserves the same attention. We investigate the evidence, consider the importance of affected pages and prioritise recommendations according to likely SEO impact, implementation dependencies and business objectives.
Independent consultancy that works with your team
We can collaborate with in-house marketing teams, developers, designers and existing agencies. Recommendations are explained clearly so the people responsible for implementation understand what needs changing and why.
From investigation to verification
Our work can include technical investigation, a prioritised action plan, implementation guidance and subsequent verification. Google Search Console, analytics and crawling data can help measure changes in organic visibility and performance.